Marketing your e-commerce business doesn't involve complications. The tactics outlined here can be used by any small or local business. To see results, all you need is a little know-how and execution. Some approaches may be more effective than others. It's great to try each one out and find which one works best for you. You'll be able to put more money into the proper techniques and market your company with less effort.
Marketing has never been easier for a small business. People try hard to reach the right audience no matter what strategies they use.
This article focuses on proven strategies that work. We have included the strategies that drive traffic to your e-commerce store and thereby increase your business revenue. You can start focusing on these strategies and start seeing good results faster.
What are the most effective marketing strategies for small businesses?
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SMS marketing
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SEO
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Email marketing
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Influencer marketing
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Google Ads
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Social media marketing
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Content marketing
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Video marketing
SMS marketing
SMS marketing is a way to reach customers and drive sales. According to a survey, 90% of texts are opened and read when compared to 20%–30% of emails.
It takes very little time to set up a campaign and is also an affordable way to communicate with customers.
With a single click, SMS can be sent in bulk to a huge number of people, and there are several campaigns including flash sales, welcome series, etc.
A thoughtful, well-customized SMS marketing plan will build brand awareness, and drive traffic and sales. Start by choosing a better service provider and start building your subscriber base.
SEO
Google drives the most stores' online traffic when compared to other search engines. Ranking high in search engines will bring more organic traffic. According to a survey, an online business needs to expect 35% of the total traffic and 33% of revenue to come from SERP. It’s cheaper to attract an audience through organic search than through paid advertising, which is expensive.
Optimizing the online store found to be a difficult task unless you involve marketing analytics to it. The below guidelines help to further optimise the search engines and thereby help you to increase visibility and grow your online sales.
Email marketing
Email marketing is the act of sending promotional or marketing messages to your audience in huge quantities. It’s mainly used to generate leads or sales, and it may contain advertising.
In email marketing, we can create automated campaigns that help connect with customers.
Some of the email campaigns are:
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Transactional emails are sent during purchasing actions or at the time of checkout. These emails are important for sending key shipping and order information to customers.
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Promotional emails are designed to promote new products or deals, and also build awareness. For example, you could create a Black Friday Sale to send limited-time discounts during the shopping holiday.
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Lifecycle emails, or "triggered" emails, are sent based on the shopper's actions taken. For example, a cart abandonment email is sent only after a customer leaves a product behind.