There are two most commonly used keyword types:
Short-tail keywords: They are short, about two to three words long.
Long-tail keywords: They are three or more words in length.
Long-tail keywords are preferred over short ones as you will get more chances of traffic due to the wide engagement of the audience.
Importance of keywords:
It is a bridge between the search engine and the people searching for the content-
Keywords fill the gap between the curious searcher and your SEO strategy. It helps you rank higher and get in front of the audience, but only when the right keywords are used. It is the connection that can lead you to your desired goal.
Communicate with Google about how your webpage matches with the search-
The specific keywords used in your website related to what you offer can directly reach your target market with the help of relevant keywords used in your website as it will let Google crawl and know that you can offer the answer to the searched query.
It helps in improving search engine rankings-
With relevant keywords When Google starts crawling your page, it will automatically analyse your content and will get to know what your webpage is about. This will help your rankings in the search engine.
There are many benefits of keyword research and using them. Keywords are the initial step towards SEO success. Like how the minute details can bring huge changes, similarly, appropriate keywords can make a positive difference in your SEO strategy.