SEO, or search engine optimization, is the process of improving your website's performance so it can gain maximum visibility in the search engines. It is all about coming up in the search results to be more visible to the one searching. It is a very broad process as a whole as it involves different practices that have a great impact on your website's performance. Let's see how a beginner can start with SEO.
When we search for something, we see the Google results split up into two parts: one with the ads and the other with the organic results. The ads are paid results, whereas it is the organic results where SEO comes into play.
The Importance of SEO
SEO plays a very crucial role in bringing traffic, leads, and customers to increase your business.
It is observed that still, around 80–81% of users prefer to click on organic search results in comparison to paid ones.
So, SEO becomes vital as it can generate more traffic to your site as compared to paid ads without burning a hole in your pocket.
The main benefits one can gain from SEO are:
It can make you visible in front of the right audience.
generate revenue for your business.
can lead to more traffic to your website.
It will give you a great advantage.
The three main keys of SEO are:
The technical aspects
This is basically the main vessel that will hold the whole foundation of the SEO practises that you are going to perform. Technology and content can change the view in a very positive way.
Good quality content will help you stand out from the crowd. It will also make your reach wider as more and more people will start noticing you for the content you are offering.
The above two points are incomplete without this one, as to gain authority you will need quality backlinks. To be at the top of the search results, a good number of quality backlinks is a must.
What are the basics?
The very first step is to see your website's current status, whether it is indexed by Google or not. If you just search your site on Google, you will come to know whether your website is crawled by Google or not. If yes, then good, and if not, then you are still new to Google. Now the next step is to fix the issue.
The next important step is to connect your site with the Google search console. It will let you know how often your site appears in the search results, how many pages of your site are indexed, which keywords you are ranking for, and other important issues.
Submit and create a site map. A site map is simply a map of your website which helps Google crawl the different pages on your website. This ensures that Google is crawling and indexing your content.
There are certain other key points to note as a beginner-
Keyword research, choosing the primary keywords, the most used keywords, and relevant content to satisfy your visitor's needs, backlink submission, blog submission, link building, directory submission, social bookmarking, articles, etc are all important as you go ahead with SEO.
SEO is an ongoing process. It keeps on adding new terms and practices as you go deep into it. The more you understand and practice it, the better your website's overall performance becomes, but it is very important to follow all the SEO rules for amazing results. If you are a beginner, just start your SEO journey and get ready to see magical results.