SEO, or search engine optimization, comes under two categories: on-page SEO and off-page SEO. Both the SEO categories are equally important for better results, but here we will talk about on-page SEO and its importance in improving your website's performance.
What is On-Page SEO?
It basically focuses on gaining organic website traffic and ranking in the SERP by using different optimization methods on your website. This may include activities like optimizing web page internal links; meta titles, descriptions, keywords, and HTML; along with good quality content like blogs, articles, PDFs, images, etc.
Why is this subcategory so important?
To be more visible
On-page, optimization helps to bring your relevant content in front of the search engine. It is very crucial to be crawled and indexed by the search engines to improve your website's ranking and be more visible to searchers.
Gaining Organic Traffic
Without burning a hole in your pocket, you can boost your website traffic by using on-page SEO, as you can obtain advanced rankings, proper CTR, and many more benefits from this optimization.
Page speed is an important factor when someone clicks on your website, as slow pages can have a negative impact on the potential traffic to your site. On-page SEO can help you improve speed and give your customers a better experience.
SEO is a broad term with many upcoming and outgoing strategies. The ones in the marketing sector should also be updated with the changing algorithms as they can dilute your strategy at the drop of a hat.
On-Page SEO might seem very easy to do and put into practice, but it is a very powerful and effective way to opt before jumping into off-page SEO. If done in the proper way and consistently, it will give you magical results. It might take some time to propel, but it will definitely move you to a better place.