Why is Good UI Design Important?
Good mobile UI design is essential if you want to capture and hold your customer’s/user’s attention. If an app looks cheap or is difficult to figure out, user bounce rates will be high — even if it’s a great idea.
Good mobile app UI designers help you choose the styling, layout and tone which establishes the app’s mood, energy and feel.
By putting the customer at the forefront of the experience, good UI design ensures the app both looks great and is easy to navigate.
Here are some of the main benefits of a great UI:
Branding
Users make up their minds about apps quickly. Poor mobile UI design gives a poor first impression that can be hard to get over. Remember, users have used lots of poorly made with ugly interfaces. They associate poor design with low quality and that reflects on the brand behind the app.
On the other hand, think of an Apple product. The design is always smooth, classy, and functional. That’s all part of the Apple brand. Mobile UI designers can help you achieve a look and feel that is consistent with your brand values and reflects well on your brand.
Customer Acquisition
Good UI design helps your brand clearly demonstrate to your users what your app is about. The market for apps is very competitive, so when you have someone’s attention, you need to make it count and convince them to download your app within seconds.
Increased Engagement
The quality of an app’s user interface directly impacts how engaged the user is with the app. This includes how long they spend in your app and how often they come back to it.
The best mobile app UI design involves understanding users’ preferences. You can achieve this through research and testing. Once you understand what users want, you can build an interface that feels like it was designed just for them.
Lower Customer Support Costs
Bad mobile UI design increases customer support requirements and costs. If most users can’t intuitively figure out how to operate an app, something has gone wrong. Great mobile UI design makes it easy for the user to navigate and get value from the product and reduces barriers and pain points.
Reduced Development Costs
When you focus on mobile UI design from the start, you can reduce overall development costs. Good planning and involving the development team early in the process can ensure the designers and coders are aligned and keep costs to a minimum.
Make Your Users Comfortable
A considerable part of mobile UI design is making your users feel comfortable. You can achieve this in several ways, but the most effective is to make them feel in control.
This process can be as simple as facilitating undo/redos, so they don’t feel on edge when experimenting with the interface. Another way to make users feel comfortable is by making the app easy to navigate through the use of visual cues or consistent design. Be conscious that not all users have the same level of experience, so make the layout clear and logical for all user types and levels.
Lastly, its important to stick to tried and proven UI design rules and standards so the user can quickly get started without a steep learning curve.
