What is social listening?
Social listening is gaining insights into your brand's social media channels for customer feedback, brand mentions, and analysis regarding specific keywords, industries, and services to carve out a better strategy for the brand.
Why start using social listening?
Keeping track of brand growth
By proper daily analysis and paying attention to the details of your daily activities and practices, it will be easier to grasp what your audience is gaining from your brand. This will automatically help you to keep track of your daily growth.
Competitor intelligence
Social listening is not just about the audience but more about what others think about your competitors and related industries. This will give you an idea of your brand's value in the marketplace. Competitor analysis is a crucial part of social listening. You should always be aware of your competitor's moves to survive in the market.
The idea of the product trend
Social listening is like a gold mine as you will get a lot of valuable information from there. One such detail is about product intelligence, which means what product is trending the most in the market and what's lagging behind. According to this collected information, you can amend your services and products in the market.
Early Warning System
Social listening acts as a warning system for your brand as it will make you alert to the positive and negative feedback about how your brand is perceived online. Understanding the viewer's sentiment is also an important part of marketing. Social listening will help you achieve that.
Increase customer acquisition
To broaden your reach, social media holds many opportunities for you. The followers you have gained are not just people who follow you, they follow you for your content and presence on the platform. They enjoy your posts and activities. So this is how you can convert your followers to customers with proper acquisition and strategy.
There are different tools available to implement social listening easily, like Hootsuite, Talkwalker, Mentionlytics, Netbase, etc. It is an important part but is not discussed much. For a better understanding of your brand, you should definitely add social listening to your marketing schedule for better results. It will make you understand and stand out from the crowd.
In the end, it's the customer who decides what to choose and what to avoid. This simply means your services and products should fulfill the needs of your audience in the best way possible. Social listening supports you in creating a buyer persona and understanding its needs.
Social media is the most common platform where people from all over the world share their varied and out-of-the-box opinions, suggestions, and whatever else they feel like sharing. So, in a world full of opinions, all we have to do is listen carefully and understand what to pick as a problem and an opportunity to resolve. This is what social listening is all about.
