There are two main strategies used to boost your rankings with the search engines: search engine optimization and search engine marketing. These tactics can be utilized separately or together. Optimizing your web pages by means of search engine optimization tactics can help you boost traffic and increase sales. This is usually achieved by employing proper meta tags, title tags, content placement and other techniques. It also involves creating new pages and optimizing them with keywords or phrases targeting potential clients.
SEM is a kind of paid online advertising that concentrates on delivering marketing tailored specifically to a certain search engine domain or search terms (also called pay-per-clicks).
Businesses bid on popular keywords in an attempt to make their advertisements show up frequently in natural search results. When they are clicked, these advertisements are then tracked by the search engines and a percentage of the cost for each click is assigned to the business. This allows businesses to effectively use search engine optimization to gain maximum exposure in the most searched for search terms. With search engine optimization, you would essentially be spending money to advertise your business whenever someone types a related search term in the search box.
Search Engine Marketing
SEM, on the other hand, aims to boost traffic to your website by creating ads that fit with your products or services so that they will be more likely to attract visitors. It usually involves creating new web pages and placing relevant ads within search engines so that the ads are more likely to appear on a user's browser screens.
The concept of Search Engine Marketing is not as straightforward as it sounds because there are a lot of potential pitfalls and unexpected consequences. For instance, if you make your ads too specific to a certain search engine or particular search term, this could lead to poor organic results.
Search Engine Optimization
SEO, on the other hand, deals with the techniques and strategies used to increase a website's visibility in search engines. SEO uses a variety of techniques and strategies that are employed to improve the visibility of a web page in search engines.
SEO usually requires considerable manual work and may involve using several third-party software to help perform the various tasks required. While it is not uncommon for business owners to hire an SEO consultant to perform the various tasks involved in SEO, you can also perform most of these tasks yourself.
A good SEO analyst will perform a number of tasks that optimize visibility and ranking of a web page.
One of the first things is to write a few articles on your topic, related to your business, that will spark the interest of visitors to your site. Once those articles are written, we can submit them to directories, online article sites and even social media sites. Then use the articles to generate link popularity to your site.
Another task that is performed by SEO specialists is creating Meta tags and keyword meta tags.
These keywords and meta tags are vital to ensuring that your website appears in search engine results pages, or SERPs.
The content of the SERPs is what visitors to your site are seeking. They search for the particular items that are addressed within the pages. To address this problem, the content needs to be relevant to the target audience of the site.
When SEO specialists are optimizing for competitive keywords, they try to generate as many of those keywords as possible into content. They employ strategies such as keyword stuffing to get as many high-quality keywords into as many articles and posts as possible. The more high-quality keywords you have, the better chances you have of appearing in the top rankings of search engine results pages.
In order to have good rankings, your site needs to be constantly being updated with fresh, high-quality content. Otherwise, you will never be able to maintain the momentum necessary to keep your site up and running and gain a continuous stream of free traffic and ultimately convert visitors into customers.
Off-page optimization is as important as on-page SEO. You can use off-page SEO to build your list of inbound links to your site. These inbound links will serve as a referral to your site. This can help your off-page ranking tremendously, but also make sure that the keywords you are using in your on-page optimization are relevant to your business and its products and services.