Angular Universal Server Side Rendering for Better SEO and Performance

Angular Universal Server Side Rendering for Better SEO and Performance

This blog explores how Angular Universal's server-side rendering technology can enhance the SEO and performance of Angular applications. It covers the benefits of using Angular Universal, how it works, and how startups have implemented it to improve their SEO and user experience. The article provides valuable insights for developers looking to optimize their web applications for search engines and faster page load times.

What is Angular Universal?

At its core, Angular is a client-side framework, which means that all rendering of the application is done on the client-side (i.e. in the user's browser). While this approach provides many benefits, such as the ability to create highly interactive user interfaces, it also presents a challenge when it comes to SEO. Search engines, such as Google, rely on web crawlers to index websites, and these crawlers typically only see the static HTML content of a website. If your website relies heavily on client-side rendering, it can be difficult for search engines to accurately index and rank your content.

Angular Universal is a technology that allows you to run your Angular application on the server-side, generating static HTML content that can be easily indexed by search engines. By using server-side rendering, you can improve your website's SEO by ensuring that all of your content is easily discoverable by search engines.

Why Server-Side Rendering is Important for SEO and Performance

Server-side rendering is an important technique for improving your website's SEO and performance. By generating static HTML content on the server-side, you can ensure that all of your content is easily discoverable by search engines, while also reducing load times and improving the user experience.

In contrast, client-side rendering, which is the default rendering method used by Angular applications, can result in slower load times and poor SEO. This is because search engines have difficulty crawling and indexing client-side rendered content, which can result in lower search rankings and reduced visibility.

Benefits of Angular Universal

There are several benefits to using Angular Universal for server-side rendering, including:

  1. Improved SEO: By generating static HTML content on the server-side, search engines can easily crawl and index your content, resulting in better search rankings and increased visibility.

  2. Faster initial render times: With server-side rendering, your content is rendered and delivered to the user's browser more quickly, resulting in faster initial render times and a better user experience.

  3. Better performance on low-powered devices: Devices with slower CPUs or limited memory can struggle with client-side rendering, but server-side rendering can improve performance on these devices by reducing the amount of work required by the browser.

  4. Improved accessibility: By delivering static HTML content on the server-side, users with assistive technologies such as screen readers can access your content more easily.

  5. Easier maintenance: Server-side rendering can make it easier to maintain your website by reducing the complexity of your code and making it easier to manage dependencies.

How Angular Universal Works

Angular Universal works by using a Node.js server to generate static HTML content for your Angular application. When a user requests a page from your application, the server generates the HTML content on the server-side and sends it to the user's browser. The browser then renders the content and runs the necessary JavaScript to make the page interactive.

Angular Universal uses the same Angular components and templates that are used for client-side rendering, but it generates static HTML content on the server-side instead of relying on the browser to do the work. This allows search engines to crawl and index your content more easily, while also improving the user experience by reducing load times and providing faster initial render times.

Implementing Angular Universal

Implementing Angular Universal in your own Angular application is relatively straightforward. First, you'll need to install the necessary packages using the command `ng add @nguniversal/express-engine`.

Next, you'll need to create a server-side module for your Angular application using the `ServerModule` from `@angular/platform-server`. This module should import your root module and any necessary providers.

Once you've created your server-side module, you'll need to update your server code to use the `renderModuleFactory` function from `@angular/platform-server` to generate the HTML content for each request.

Finally, you'll need to update your `app.component.html` file to use the `TransferState` service to transfer data between the server-side and client-side renderings.


Angular Universal is a powerful technology that can greatly improve your website's SEO and performance by using server-side rendering to generate static HTML content. With its ease of use and powerful capabilities, Angular Universal is an excellent choice for any Angular developer looking to improve their website's SEO and performance. By using Angular Universal, you can ensure that your content is easily discoverable by search engines, while also providing a better user experience for your users.

There are many startups that are using Angular Universal to improve the SEO and performance of their web applications.

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