When you ask a social media marketer about content creation, they will tell you that creating quality content is hard work. The greatest challenge businesses face is content creation. According to recent surveys by renowned institutes, it's very clear that creating a good piece of content is what every creator is thriving for. Let's see how content pillars are related to content creation and how important they are to changing the whole scenario of content marketing altogether.
What is a content pillar?
Also known as content buckets and content anchors, they are substantive and informative pieces of content on a specific topic or theme that can be broken into many derivative sections, pieces, and materials. Examples of content pillars include eBooks, reports, guides, etc.
They are an essential part of your business's content strategy, and they serve a fundamental purpose in many ways by providing a better and more organised strategy for your niche.
Having content pillars can make things very easy on those days when you are totally blank or uninspired about what to curate next for your social media posts. Just having a quick look at the pillars can make it super easy to achieve the goal in no time. It is a great way to stay organized, maintain consistency, and stay updated to make a good impact in front of your daily audience.
Why do you need a content pillar, and how important is it?
Boost your Google ranking:
The Content pillar allows you to improve your business rankings on the search engine result page by improving your SEO ranking. By applying the content pillar strategy, your website can rank on the first page of search engine results and get a huge amount of traffic at the same time.
Decreased bounce rates :
When you start creating accurate and well-executed content, you will automatically see that visitors will love to spend more time on your website and bounce rates will be lower. Visitors will like being on your site, and this will increase your chances of being more visible in front of your target audience.
As you are distributing your content to different social media platforms, it is more likely to get more links and backlinks. Which boosts your domain authority score and makes your SEO implementation stronger.
Content pillars are tough nuts to crack, but once you become used to them, they become rewarding in the end. There are a variety of tools available online to curate a content pillar strategy, so why not try something new this time and see how a piece of content can turn things in your favor.