Creating a blog is a wise decision. After all, blogging is regarded as one of the most effective content marketing strategies. However, simply starting a blog and writing a few posts is insufficient. In order to see results for your business, you must also drive traffic to your content.
People who visit your blog are referred to as "traffic." More visitors can improve your blog's reputation on the internet, as well as increase the likelihood of conversions. There are several tried-and-true methods for increasing the number of people who click on your blog posts and read them. Here are seven of the most effective strategies to use right now.
1. Share your posts on social media
Most of your readers, if not all, will have at least one social media account. As a result, it makes sense to share your blog posts on all relevant social networks. A single retweet on Twitter or share on Facebook can easily bring in readers who would not have found your content otherwise. Your blog traffic could skyrocket if even one of your posts becomes viral. You can also consider promoting (boosting or sponsoring) a few of your most popular posts to gain even more attention.
2. Write catchy headlines
The significance of creating catchy and memorable headlines cannot be overstated. The majority of internet marketers even agree that the headline is just as important as the content. Others advise devoting the majority of your time to developing the best article title and the remainder to writing the content.
Why? People will not click on your post unless the headline piques their interest.
That being said, your headlines must be eye-catching, powerful, and intriguing. The first step is to fully comprehend what your target audience is interested in. If you have a food preparation blog, for example, your readers will probably be interested in tips on how to save time and money in the kitchen, unique ways to prepare common foods, and even meal preparation gadgets. If you're not sure what's hot in your field right now, Quora is a great place to find out what's generating conversation on the internet. In addition, here are some additional helpful hints for creating compelling headlines for your blog posts:
In your headline, include a number of statistical data. Odd numbers are thought to be more genuine than even numbers. Personalize your headlines by using words like "you," "your, or "directly referring to what they do." Use common, simple words that readers will understand.
Investigate words that elicit emotional responses in readers when used in a headline. Awe-inspiring, miraculous, amazing, grateful, gutsy, sensational, uplifting, and surprising are a few examples.
Make sure your headline promises something of value in relation to the specific needs of your audience. Follow this up with content that provides the answers your readers are most likely looking for.
3. Write blog posts that are evergreen
Certain topics will always pique people's interests, regardless of how much time has passed since they were posted. A blog post about the top trending Christmas décor ideas in 2020, for example, will be out of date as soon as the holiday season is over. A post about 10 useful DIY Christmas decoration ideas, on the other hand, will be useful for years to come. That's what evergreen topics are all about: articles that people will find useful in the future.
You should have a lot of these on your blog to attract readers who are looking for useful content that is relevant to their needs. Evergreen content, particularly in the form of list pots, is excellent for SEO and can help to reduce bounce rates.
Furthermore, having evergreen content means that you will have posts that can be shared on social media at any time, even if you are unable to maintain your regular post schedule for whatever reason. It's worth noting that evergreen posts are typically long-form content. According to content marketing statistics, the longer they are (1,500 words or more), the more shareable they are.
4. Pay close attention to SEO
SEO stands for "search engine optimization," and it refers to how search engines present your content to people who use them to find information. For example, if someone types "best desktop computers" into Google, the search engine will look for content that provides the most relevant answers to that query—based on specific algorithms—and show it to them. Naturally, the article or webpage with the most relevant content to the keywords will appear at the top of the search results. That is precisely the purpose of SEO.
This may appear a little technical to the average blogger who simply wants to create blog posts and has little knowledge of what happens in the backend. However, the most important thing to remember when considering SEO is to create high-quality content that people will want to read.
Coming up with great headlines, as previously mentioned, also helps with SEO. Furthermore, there are an increasing number of tools and resources available to help you understand SEO and how to incorporate it into your content marketing strategies.
Bloggers who use WordPress, for example, can install the Yoast plugin, which aids in the optimization of blog posts. There are also numerous tools and tutorials available to assist with understanding and practicing SEO, such as locating suitable long-tail keywords to target.
5. Interact with other bloggers in the blogging community
If you interact with other bloggers and marketers, they may be willing to share your content. For example, you can leave comments on blog posts written by other bloggers in your field. You can also feature content from other creators on your site, look for content collaborations, or even conduct interviews and post them on your blog. Featured bloggers and marketers will be delighted to share the content in which they are featured, as well as possibly unrelated posts on your blog, with their respective audiences. As you might expect, this will result in increased traffic because your blog will be exposed to readers from other platforms.
6. Use appropriate images
When a blog post is shared on social media, a suitable image makes it more shareable. It also aids SEO, particularly when appropriate alt-text is used. Great images have high resolution and are relevant to the topic at hand. Infographics also make excellent images, particularly for sharing on graphics-heavy platforms like Pinterest and Instagram.
It is no longer difficult to find suitable images for your blog post. There are numerous websites that provide free stock images, such as Unsplash, Pixabay, and Pexels. You can also create your own images if you have photographic and editing skills.
Canva is a well-known image editing software.
7. Create a newsletter
The majority of people who visit your blog on a daily basis will be returning visitors. This means you'll want to give as many people as possible a reason to come back. Here's where email marketing comes into play. Setting up a newsletter means that subscribers will receive updates on future articles you write and will return to your blog if they receive something they are interested in reading about. Substack is one service that makes it simple to create a newsletter. However, there are a few Substack alternatives worth considering.
The more people who visit your blog and read your posts, the more likely you are to meet your goals, whether those goals are more direct sales, subscriptions, or downloads. Make use of the strategies listed above to begin increasing traffic to your blog.